Sunday, May 5, 2013

Back On The Market! © 2013Wayne D. Lewis, Sr.


            Other Real Estate Perspectives by Wayne Lewis:
http://makeyourbestoffer.blogspot.com/

 

Abstract: Wayne Lewis looks at the issues surrounding homes that are taken off and then put back on the real estate market.

 
“Back on the Market!”  Obviously that means that a home is back in play.  It means that the sellers are willing to take more chance that the perfect buyer will come along and buy their home.  And of course, the obvious question often is: why did it not sell?  The answers to this question are as varied as though who ask.  There are common reasons why a house doesn’t sell.  We’ll discuss them here briefly.  But knowing the answer(s) as to why a home doesn’t sell is less complicated than the possible required action to make why it didn’t sell right.  We’ll try to tackle that aspect as well.  Let’s get started.
 

Reasons why a house is taken off of the market:

  1. The house Sold! (Sort of) – When an offer is placed on a house, the process is broken into 2 aspects (a) pending contract and (b) Under Contract.
    1. Pending contract generally refers to a period between when the seller and purchaser have accepted agreement, pending an inspection, tentative loan approval, appraisal and/or clear title is established.
    2. Under Contract, generally refers to the period after which all contingencies referenced in (a) have been met, and both buyers and sellers are going forward to close on the sale of the property
  2. The house Sold-Definitely!-The home is off the market because, it literally SOLD! It is now in the possession of the new owners.  However, new owners have been known to put a home back on the market in a short period time.  We can discuss why that is another blog, but just remember the term “Flipping”.
  3. The house was Withdrawn-For reasons that maybe too many, homes are taken off of the market.  But here are a few reasons why:
    1. A major repair is needed and having the home on the market could be counter productive;
    2. Sellers experience personal problems that may affect the marketing of the home, such as death, birth of a child, financial challenges, or tenant-related issues;
    3. Sellers may not be getting the type of offers, if any offers at all, on their properties, and decide to take their homes off of the market;
    4. Sellers may remove their homes from the market due to what they may perceive as poor service from their agent;
    5. Last, but surly not least, Sellers withdraw their homes from the market during holidays, special events, or because they need to regroup
  4. The house is an Expired listing- Homes are generally listed for 6 months.  At the end of the listing period, the listing expires.  Sellers may decide not to relist right away, but if they do, either with the same brokerage, or a different brokerage, the house comes back on the market.
http://www.greenville-nc-real-estate.com/Blog/Fannie-Mae-First-Look-Program-Favors-Owner-Occupant-Buyers-But-does-it-hurt-an-already-weak-housing-market

 Below is a table showing 3 snapshots of the number of homes that have been placed back on the market in the New Orleans area. (April 5-May 5, 2016)[i] 

 
# of Homes
Sq Ft
List Price
DOM
Snapshot 1
 
10
2094
$  96,790
341
Snapshot 2
19
1816
$141,116
252
Snapshot 3
19
2590
$566,574
202
Total
48
 
$804,480
795
Average
16
2166
$268,160
265
 
 
 
 
 

 What we don’t know, and would perhaps be a violation of confidentiality in some cases, is why these homes were put back on the market.  But there is something else to be noted:  How long these homes were on the market.  In Snapshot 1, we see that of the 10 homes that had been placed back on the market, they averaged 341 days. In snapshot 2, the homes placed back on the market averaged 252 days between 19 homes, and the last snapshot of 19 homes, averaged 202 days, for a total of 795 days, or more than 2 years.  Why would homes have to stay on the market that long?  A look at the reasons above may reveal a clue.  But remember, there are 48 homes in this example.  I only gave 4 sets of reasons.  We don’t know for sure why these homes are on the market for so long, but it can always be narrowed down to price. 

Depending on the market, whether it is a sellers’ market or a buyers’ market, each party on either side of the home buying process may have their idea of what a home is truly worth.  Sad to say, the meeting of the minds isn’t always as easy as it seems.  Many homes, these homes not particularly, are either overpriced by the seller, or the buyer believes that the home is not worth what the list price reflects.  While the seller may represent one side, they are often up against a legion of buyers who today, do a lot of research, and determine just how much they are willing to pay for a home. 

 
For example, if one of the homes above from the table was listed at as little as $50,000, or $500,000, the perspective of the buyers remains the same.  The buyers are well informed, and know enough to say that the property is not worth nearly as much as it is listed.  On so rare occasion that a buyer may put in an offer on otherwise overpriced home (to the buyer), generally, buyers will not put an offer on a property because it too high, or out of striking distance to discuss, or make an offer. 


Conversely, a seller, who has a home that they have put a tremendous amount of improvements in, in an area whether homes are not comparably priced, the seller is expecting to get their investment back.  The probability becomes unlikely when buyers see a property that is overbuilt for an area, and even if they would love to own, they are not going to put in an offer, and the sellers are not necessarily going to lower the price on their homes.  What we basically have, is a standoff.


http://www.zillow.com/advice-thread/Homepath-home-back-on-the-market-with-several-offers/489983/

The table above reveals only 30 days of activity, only in the New Orleans area.  But we can only imagine how many homes there are in surround parishes, or state-wide where sellers place their homes back on the market after any one of the 4 suggestions made above.  The challenge for sellers has also to do with what are they willing to do to make their homes “different” each time they put their homes back on the market.


It is not enough to put a home back on the market if it isn’t in as good or better condition than when first listed.  Unless the home is being sold subject to renovations, or is rehab home, we should conclude that the home is move-in ready.  Putting a home back on the market, at the same price, does nothing for the sale of the property.  It basically sends a message to the potential buyers that the sellers aren’t flexible.  Buyers who are routinely looking at properties in a given price range, generally know more than the sellers about what their properties are worth, and what they are willing to pay to obtain their property.  So, the sellers, if they are going to keep the property at the same price, should at least include an incentive.  Like what?

 
Sellers should consider offering any of the following:

  1. Closing Costs (If allowable, between 3% to 6%)
  2. Moving Allowance (If allowable, dollar amount to be maxed out)
  3. Pay one year of the homeowner’s insurance (If allowable, dollar amount to be maxed out)
  4. Or, reduce the price of the property.  A thirty day overview of homes on the market show that out of approximately 288 homes, the average days on the market were anywhere from 15 to 21 days during which prices were changed.  Does that assure the properties will sell?  Not necessarily, but it shows buyers that the sellers are willing to be flexible on pricing.[1]

 

Selling a home, for the most part, always comes down to pricing.  But the price must reflect what the market is willing to bear.  If property stays on the market for an extended period of time, taking it off the market maybe a good option.  When a seller takes a property off of the market is as much a key as when they put it back on the market.

 
In an earlier blog, I spoke of the home buying season.  New Orleans is in its home buying season, right now, as we speak.  Showing flexibility during the home buying season is important to selling the home.  It would not be a good time to take the home off of the market during the home buying season.  But, it would be a great time to put it back on the market if it has been off of the market, but, at the right price, and/or with the right incentive to buyers.

There are no absolutes as to why a home is put back on the market, but it is absolutely imperative that the seller be aware of what buyers are expecting when a home is put back on the market.  It may even be more crucial for a home that is being placed back on the market to be at its best, perhaps more so than a home that is being listed for the first time.

In Conclusion

Back on Market!  The phrase speaks for itself.  What is behind putting a property back on the market is a back story that few of us will ever know.  The reasons can be extremely varied, but it is important for both sellers and buyers to understand what expectations each have when the property is put back on the market.  Whether a different price, a few repairs, or regrouping from the holidays, buyers are expecting to get a great deal, because they are anticipating that the sellers are putting a property back on the market that is in as good condition or better before it was taken off.

 

Relates article: The Deal Fell Through © 2012 by Wayne D. Lewis, Sr. at:


Disclaimer: Not an intent to solicit the business of other brokers or agents.  Informattion deemed to be from reliable sources but not guaranteed.   Your circumstances may differ.  Consult with your Realtor or related professional for advice

[1] http://nom.mlxchange.com/  Copyright New Orleans Metropolitan Association of REALTORS, Inc. All Rights Reserved. Information Deemed Reliable, not Verified or Guaranteed. Users are Responsible for Checking the Accuracy, Completeness, Currency, and Status of All Information.



[i] Criteria: Last 30 days, New Orleans only (April 5-May 5, 2016)- http://nom.mlxchange.com/  Copyright New Orleans Metropolitan Association of REALTORS, Inc.  All Rights Reserved. Information Deemed Reliable, not Verified or Guaranteed. Users are Responsible for Checking the Accuracy, Completeness, Currency, and Status of All Information.
 

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